SEO Services
Every business benefits from Search Engine Optimization (SEO). Your Internet Marketing Strategist’s SEO Services consider original content, on-page SEO factors, inbound links and other factors.
Competitive Research
Our team at Your Internet Marketing Strategist performs a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to help determine what sets you apart from your completion. Sometimes writing a mission statement will help clarify distinctions between you and your competition.
We look at your competitor’s:
- SEO techniques
- inbound links
- keywords used
On-Page SEO
Our team adds titles, descriptions and keywords to your website. We review your content on an on-going basis to increase your Google PageRank. And, we’ll recommend website copy, navigation and links to drive traffic to your website. Read more about SEO.
Keyword Analysis
We’ll review your keywords, and suggest long-tail keywords to help increase your website visibility.
As Jennifer Laycock notes, targeting the long tail is about adding descriptive words to your content. She suggests using keywords that describe things like size, color and price or actions like buy, review and sample. Laycock says that “Good SEO writing is no longer just about creatively and subtly working keywords into your content. Now it’s about targeting the long tail by adding less-searched for, yet still important qualifiers to your content.”
In his article, Matt Bailey describes long-tail keywords this way:
… Most sites will have the majority of their business (sales and leads) generated from these terms [long-tail keywords] that are rarely tracked…. In most studies, the success of the site was from the hundreds or thousands of referrals outside of the most popular terms.
Off-Page SEO
Inbound links help draw traffic and increase a website’s PageRank, especially if the inbound link is from an authoritative source. Google gives each page a rank between one and ten, depending on the page authority. Read more about Page Rank.
