Branding

How do you brand your company? Successful businesses can pinpoint how their products or services differ from others, and how their company differentiates itself from its competitors. Whether it’s great customer service, a creative tag line, a distinctive story or unique designs, branding creates a distinction that allows customers to perceive that there are differences in products, services, and companies.

Branding can be a “name, term, sign, or symbol or design, or a combination of them” according to the American Marketing Association (AMA). Just think of the Nike Swoosh and the tag line “Just do it.”

Often visitors will react to a brand on an emotional level. This means carving out an identify that customers can relate to, that makes them feel special and creates a sense of belonging to a specific niche.

To create your brand, we look at your domain name, as well as your products and services. Branding a domain name may entail creating a name that is catchy, memorable, and easy to spell, such as www.EasyRecipe.com. Or, it might describe what you do, such as www.PeteThePlumber.com. If you have multiple products and services, your domain name could be as simple as your name.

To help define your brand, we may begin by creating a mission statement with your reason for being and the value you provide to your customers, as suggested by Leslie McKerns in her branding tips.

Our team at Your Internet Marketing Strategist participates with you in defining your distinctive qualities. This may clarify some distinctions and begins the process of brand awareness, which continues through constant reinforcement.